The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships

The world has encountered sensational changes in the manner business is led and furthermore in the manner data on a specific occasion, event or item is scattered. The world has likewise experienced incredible mechanical progressions that have given individuals simple availability to data on nearly everything that an individual might be keen on (Waters, Tindall and Morton 2010).Advertising We will compose a custom exposition test on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships explicitly for you for just $16.05 $11/page Learn More This, along with the dynamic power of progress that continually face business world, has prompted the requirement for another methodology in the manner a business substance does its exercises so as to have a fruitful deals battle for its items. One way that organizations have reacted to the adjustments in the business world is through the expansion in open connection exercises which t arget elevating the items to the objective markets by taking part in what is esteemed by the objective clients. In advertising, a business intends to accomplish the target of making a positive connection between its clients, the item and the association itself through different methods for correspondence (Strã ¶mbã ¤ck, Mitrook and Kiousis 2010). It is likewise planned for making a decent picture for the association, dealing with any emergency that may confront an organization or its item and furthermore making altruism in the eye of the overall population. A business can likewise make a trade framework between colleagues and itself with the point of accomplishing common advantage for the two sides of the deal. This is alluded to as the relationship promoting and is planned for accomplishing the goal of making client unwaveringness for items offered by the organization, communication between the organization and the market it serves, and the maintenance of the piece of the pie tol d by the organization (Botan and Taylor 2004). This goal is attainable through the arrangement of important data to the clients on the items offered by the organization and bolster data about the correct use of such items. This can make a pool of rehash clients, who are eager to see the achievement of the organization through the arrangement of important data on advertise requirements and referrals. PR as a corporate action has been affected intensely by the progression of innovation. With work stations being able to get data, alter such data and furthermore to send data, another way to deal with PR exercises is unavoidable. Matters have been muddled by the way that data on different exercises, items, and the business when all is said in done is currently accessible in the information banks over the web (Grunig 2006).Advertising Looking for exposition on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The headwa y of innovation particularly in the correspondence division has additionally influenced the lifestyle of social orders other than making another pool of chances for business associations. One of the open doors introduced to PR exercises is the capacity to create customized data that focus on a particular market specialty. Input from the market is currently conceivable and the appraisal of the viability of the advertising exercises is presently conceivable. Different speculations have been proposed to clarify advertising. One of such hypotheses is the balanced methodology which utilizes the idea of four models. As per this methodology, the primary target of the advertising is to advocate the enthusiasm of the association that supports open connection exercises. This is conversely with the topsy-turvy model proposed early which see advertising as an idea planned for advancing the interests of both the association and the overall population. The perspectives on the symmetric methodolog y are considered ridiculous, yet additionally optimistic since by employing open connection specialists, an organization focuses on the advancement of its inclinations as opposed to attempting to advance the impression of an ideal association so as to win the enthusiasm of the partners outside the association, who may have various perspectives other than those held by the association. Advertising are viewed as dependent on morals (Health 2006). Be that as it may, the subject of support of morals in term of money related comes back to the association emerges. Another way of thinking that has been progressed to conceptualize advertising is the talk hypothesis. The hypothesis gives talk discourse as the procedure through which impact and ends can be found. As per Hung (2009), this can be accomplished in two different ways; one of the ways includes commitment of gatherings in return of proclamations and counter explanations on the items offered, open arrangements and the administrations with a perspective on surveying the manner in which each gathering view esteems and real factors. In this exchange, the PR experts and the customers participate in enticing talk (Roper, 2005). Talk hypothesis on advertising and the symmetric hypothesis concede to the way that morals ought to be drilled on a level ground. It likewise bolsters the perspectives on the awry hypothesis on the affirmation of the possibility that open strategies and thoughts should remain in the commercial center on their own dependent on merit. In any case, this view by the proponents’ talk approach is reprimanded by open connection pundits who contend that the method of reasoning proposed by the talk hypothesis neglects to make advertising increasingly moral, except if there is equivalent conveyance of assets to the included public.Advertising We will compose a custom exposition test on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Champ ionships explicitly for you for just $16.05 $11/page Learn More The social way to deal with advertising likewise attempts to clarify the jobs of the advertising to the association (Li and Bernoff 2008). This methodology takes an association and the general public everywhere into viewpoint and effectively gives the genuine importance to advertising. This hypothesis considers the relationship that exists between associations that finance the advertising exercises, and people in general through which an association means to advance its items, in which transparency, productivity, collaboration, duty and believability are improved (Sweetser and Metzgar 2007). This methodology neglects to contrast and the other two in as much as the fundamental viewpoint on the idea of the relationship is concerned. For this situation, the relationship as a rule may not be even. The administration of relationship is viewed as instrumental instead of a methodology towards advertising movement. It is viewed as the headway of generosity in advertising. Wimbledon Championship attracts incredible intrigue the brandishing scene. The occasion which was arranged in 2011 was viewed as critical given the way that it was the climax of the improvement of the Wimbledon tennis yard which had begun in 1993. This universal game has a rich history that goes in 1977. The main occasion highlighted the England tennis croquet club which was begun in Wimbledon as a private association in 1865. At first, the occasion highlighted members from England, however later turned into a universal occasion pulling in members from to the extent the United States of America. The enthusiasm to take an interest in this occasion in 1954 was helped by the headway of air travel innovation which made it simpler for the universal players to take part in the occasion without any problem. Anyway the investment stayed shut to most nations until 1968 when it was opened for various classifications of universal players. The motiv ation behind why the grass social club was shut down for significant improvement was to improve future investment and to arrive at the principles suggested by the worldwide games associations. The 2011 occasion additionally included celebration of a long time since the initiation of the occasion. The Wimbledon title had different partners that incorporated the social club individuals, volunteers, the board, press and the social club staffs. Then again, the occasion pulled in outer partners that included universal players, alliances, overall population and observers from everywhere throughout the world.Advertising Searching for article on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More The examination of the methodologies utilized by the inner partners uncovers various significant components. To start with, there was the definition of destinations which planned for keeping these partners concentrated on the work. This empowered the staffs to focus on the objectives that had been set for them. There was the foundation of three kinds of expert projects with the end goal of advancement by the association the executives for staff individuals, the executives and different members in the planning of the occasion (Hallahan 2009). The point of this advancement was to make energy among every single inward partner on what they were doing. A few projects presented were site based, while others were offered disconnected and furthermore through workshops and gatherings on improvement. Another key administration apparatus utilized by the Wimbledon title the board advisory group included the adjusting of representatives in all divisions engaged with the planning of the Wimbledon occasion (Kim, 2011). There were associations among chiefs and representatives, just as members and volunteers over the span of execution of work or through casual gatherings where little gatherings of representatives would be welcome to join in. The point of this was to improve the relationship that existed between the executives, representatives and volunteers. It additionally assisted with improving the procedure t

Child Marriage

Youngster Marriage Youngster marriage

Tips to Write Now

Tips to Write NowThe essays that students need to write now for their college entrance exams can be easy to learn if they follow some easy tips. Whether you are writing them to earn a degree or to earn money, these college entrance exams essays are very tough and demand great skills and dedication from the writers. For this reason, you should be very careful and wise when you are composing your college entrance exams essay.First, you should not worry about the number of college entrance exam essay samples that you will need. This is because all you need to do is get one sample from one source and you can be sure that it would be easy for you to find the appropriate sample for your college entrance exams. You do not need to look everywhere in order to find such samples. You only need to find one right source.Second, you should understand that writing online is a good way to study. Therefore, you should not put any limitation on the topics that you will write about. You will get better results if you let your writing mind wander, especially if you write all through the night.Third, do not limit yourself to just one time. You should write as many samples as you can and get them all ready in time. That way, you can revise all of them during the testing period. Since you will be studying online, you need to remember that it is not easy to concentrate and really work hard all the time.Fourth, make sure that you are very dedicated to your writing. You should read all of the writing samples so that you can be sure that they will suit your writing. You should also make a list of all the topics that you need to discuss in the essays. By doing so, you will be able to easily recall the information that you need to write.Fifth, do not use a lot of notes or other things during the writing process. You should take down all of the writing samples on a paper and start with writing your own information on it. You will need to make sure that the information that you write is not too complex and that you are able to make it easy for your readers.Lastly, do not wait until the last minute. After you have gathered all of the college entrance exams writing samples that you need, you should immediately start writing them. You should spend at least five to six hours to write the college entrance exams essays.These tips are meant to help you be able to write your college entrance exams essays without any problem or hassle. If you follow these simple steps, you will not only be able to write a good essay but you will also be able to polish the skill that you need to write now. Good luck!

US Census Agricultural Schedules Research and Online Access

Agricultural censuses, sometimes referred to as farm schedules, are an enumeration of U.S. farms and ranches and the farmers who owned and operated them. This first agricultural census was fairly limited in scope, recording numbers of common farm animals, wool and soil crop production, and the value of poultry and dairy products. The information collected generally increased by year but may include such items as the value and acreage of the farm, whether it was owned or rented, the number of livestock owned in various categories, the types and value of crops, and the ownership and use of various farm implements. Taking of the U.S. Agricultural Census The first agricultural census of the United States was taken as part of the 1840 federal census, a practice which continued through 1950. The 1840 census included agriculture as a category on a special manufacturing schedule. From 1850, agricultural data was enumerated on its own special schedule, usually referred to as the agricultural schedule.   Between 1954 and 1974, the Census of Agriculture was conducted in years ending in 4 and 9. In 1976 Congress enacted Public Law 94–229 directing that the census of agriculture be taken in 1979, 1983, and then every fifth year thereafter, adjusted to 1978 and 1982 (years ending in 2 and 7) so that the agricultural schedule coincided with other economic censuses. The enumeration timing changed one last time in 1997 when it was decided that the agricultural census would be taken in 1998 and every fifth year thereafter (Title 7, U.S. Code, Chapter 55). Availability of U.S. Agricultural Schedules 1850-1880:  U.S. agricultural schedules are most widely available for research for the years 1850, 1860, 1870, and 1880. In 1919 the Bureau of the Census transferred custody of the existing 1850–1880 agricultural and other non-population schedules to state repositories and, in cases where state officials declined to receive them, to the Daughters of the American Revolution (DAR) for safekeeping.1 Thus, the agricultural schedules were not among the census enumerations transferred to the National Archives upon its creation in 1934. NARA has since acquired microfilm copies of many of these 1850–1880 non-population schedules, although not all states or years are available. Selected schedules from the following states can be viewed on microfilm at the National Archives: Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Minnesota, Montana, Nebraska, Nevada, Ohio, Pennsylvania, Tennessee, Texas, Vermont, Washington, and Wyoming, plus Bal timore City and County and Worcester County, Maryland. A full list of non-population census schedules available on microfilm from the National Archives can be browsed by state in the NARA Guide to Non-population Census Records. 1850–1880 Agricultural Schedules Online: A number of agricultural schedules for this time period are available online. Begin with subscription-based Ancestry.com, which offers selected agricultural census schedules for this period for states including Alabama, California, Connecticut, Georgia, Illinois, Iowa, Kansas, Maine, Massachusetts, Michigan, Minnesota, Nebraska, New York, North Carolina, Ohio, South Carolina, Tennessee, Texas, Virginia, and Washington. Search Google and relevant state repositories as well, to locate possible digitized agricultural schedules. The Pennsylvania Historical Museum Commission, for example, hosts online digitized images of the 1850 and 1880 Pennsylvania agricultural schedules. For the agricultural schedules not found online, check the online card catalog for state archives, libraries, and historical societies, as they are the most likely repositories of the original schedules. Duke University is a repository for the non-population census schedules for several states, including select original returns for Colorado, District of Columbia, Georgia, Kentucky, Louisiana, Tennessee, and Virginia, with scattered records for Montana, Nevada, and Wyoming. The University of North Carolina at Chapel Hill holds microfilm copies of agricultural schedules for the southern states of Alabama, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Tennessee, Texas, Virginia, and West Virginia. Three reels from this collection (out of about 300 total) are digitized and available on Archive.org: NC Reel 5 (1860, Alamance - Cleveland), NC Reel 10 (1870, Alamance - Currituck) and NC Reel 16 (1880, Bladen - Carteret). A Summary of Special Census Schedules, 1850–1880 in The Source: A Guidebook of American Genealogy by Loretto Dennis Szucs and Sandra Hargreaves Leubking (Ancestry Publishing, 2006) provides a good starting point for the location of extant agricultural schedules, organized by state. 1890-1910:  It is generally believed that the agricultural schedules for 1890 were either destroyed by the 1921 fire at the U.S. Commerce Building or later destroyed with the rest of the damaged 1890 population schedules.2 Six million agricultural schedules and one million irrigation schedules from the 1900 census were among the records identified in a list of useless papers with no permanent value or historical interest on file at the Census Bureau, and were destroyed unmicrofilmed under provisions of an act of Congress approved 2 March 1895 to authorize and provide for the disposition of useless papers in the Executive Departments.3 The 1910 agricultural schedules met a similar fate.4 1920-present:  In general, the only information from the agricultural censuses readily available for researchers after 1880 are the published bulletins produced by the Bureau of the Census and Department of Agriculture with tabulated results and analysis presented by state and county (no information on individual farms and farmers). Individual farm schedules have generally been destroyed or are otherwise inaccessible, although a few were preserved by state archives or libraries. 84,939 schedules from the 1920 agricultural census for livestock not on farms were on a list for destruction in 1925.5 Although efforts were made to preserve the six million, four hundred thousand 1920 farm schedules for their historical value, the 1920 agricultural schedules still appeared on a March 1927 list of records from the Bureau of the Census destined for destruction and are believed to have been destroyed.6 The National Archives does, however, hold 1920 agricultural schedules in Record Group 29 fo r Alaska, Guam, Hawaii, and Puerto Rico, and 1920 general farm schedules for McLean County, Illinois; Jackson County, Michigan; Carbon County, Montana; Santa Fe County, New Mexico; and Wilson County, Tennessee. 3,371,640 agricultural farm schedules from the 1925 agricultural census were dispositioned for destruction in 1931.7 The whereabouts of the majority of the individual farm schedules for 1930 are unknown, but the National Archives does hold the 1930 farm schedules for Alaska, Hawaii, Guam, American Samoa, the Virgin Islands, and Puerto Rico. Tips for Research in the U.S. Agricultural Schedules Agricultural census schedules, except for many of those available online, are mostly unindexed. Like the population schedule, agricultural schedules are arranged by county and township, and the family number found in the population census corresponds to the family number in the agriculture census.The agricultural census schedule enumerated all free individuals who produced goods over a certain value (generally $100 or more), but census-takers often included farmers who produced goods of lesser value, so even very small family farms can often be found in these schedules.Read the enumerator instructions for each agricultural schedule for specific definitions regarding how farms were determined in the case of managers or overseers, how crops and livestock were calculated, etc. Census.gov has online PDFs of the instructions for census enumerators, which include (if you scroll down) the special schedules. Agricultural Census Summaries The United States Department of Agriculture (USDA) has published statistical summaries of agricultural census data for states and counties (but not townships), from the census of 1840 up through the present day. These agricultural census publications published prior to 2007 can be accessed online from the USDA Census of Agriculture Historical Archive. U.S. agricultural census schedules are an often-overlooked, valuable resource for genealogists, especially those looking to fill in gaps for missing or incomplete land and tax records, distinguish between two men with the same name, learn more about the daily life of their farming ancestor, or to document black sharecroppers and white overseers. Sources U.S. Census Bureau, Annual Report of the Director of the Census to the Secretary of Commerce for the Fiscal Year Ended June 30, 1919 (Washington, D.C.: Government Printing Office, 1919), 17, Distribution of Old Census Schedules to State Libraries.U.S. Congress, Disposition of Useless Papers in the Department of Commerce, 72nd Congress, 2nd Session, House Report No. 2080 (Washington, D.C.: Government Printing Office, 1933), no. 22 Schedules, population 1890, original.U.S. Congress, List of Useless Papers in the Bureau of the Census, 62nd Congress, 2nd Session, House Document No. 460 (Washington, D.C.: Government Printing Office, 1912), 63.U.S. Census Bureau, Annual Report of the Director of the Census to the Secretary of Commerce for the Fiscal Year Ended June 30, 1921 (Washington, D.C.: Government Printing Office, 1921), 24–25, Preservation of Records.U.S. Congress, Disposition of Useless Papers in Department of Commerce, 68th Congress, 2nd Session, House Report No. 1593 (Wash ington, D.C.: Government Printing Office, 1925).U.S. Census Bureau, Annual Report of the Director of the Census to the Secretary of Commerce for the Fiscal Year Ended June 30, 1927 (Washington, D.C.: Government Printing Office, 1927), 16, Preservation of Census Schedules. U.S. Congress, Disposition of Useless Papers in Department of Commerce, 69th Congress, 2nd Session, House Report No. 2300 (Washington, D.C.: Government Printing Office, 1927).U.S. Congress, Disposition of Useless Papers in the Department of Commerce, 71st Congress, 3rd Session, House Report No. 2611 (Washington, D.C.: Government Printing Office, 1931).

Essay on Gregor as Catalyst for Metamorphosis - 1247 Words

Gregor as Catalyst for Metamorphosis of the Family In Franz Kafka’s The Metamorphosis, Gregor is not the only presence that undergoes a complete transformation. Sometimes a change in one area of life will give way to changes in other areas, but the ensuing changes would not have come about without the first change that set things in motion. This is the case with Gregor and his family. Gregor’s family was in dire need of change, and Gregor’s condition became a powerful catalyst for that change. Gregor’s metamorphosis facilitates the change of his entire family, proving that oftentimes an outside source is needed to pull people out of a rut and get them on their feet again. Before Gregor turned into a giant bug, his entire†¦show more content†¦Through the course of the novel, the family proceeds from a state of senselessness to a gradual form of existentialism. In the beginning, the lives of the family members mean nothing and have no purpose. They are not individuals, but rather mindless drones who take advantage of a convenient situation, allowing Gregor to meet the expenses of the whole household (95). After Gregor is transformed in his bed into a gigantic insect (67), the lifestyle of the family changes dramatically. As David Eggenschwiler says, the three Samsas [the family] . . . assume and struggle with many of the problems that Gregor once had (208). No longer able to rely on Gregor, the family must now face the difficulties of supporting the household and providing income. As a result, each member of the family: the mother, the father, and the sister, slowly has a metamorphosis. Throughout the course of the story, Gregors mother gradually changes, becoming more self-sufficient. In the early stages of the story, Gregor describes his mother as having severe asthma, which kept her lying on a sofa every other day panting for breath (97). The mother seems destined to be a bystander, incapable of working or taking action. However, as the story progresses, she desires to see her lost son and develops a more adventurous spirit. She cries, do let me in to Gregor, he is my unfortunate son (100). She slowly begins to emerge from her secluded world andShow MoreRelatedThe True Metamorphosis1356 Words   |  6 PagesThe True Metamorphosis The Metamorphosis by Franz Kafka offers much to be critiqued, including the reason why Gregor Samsa was transformed into a hideous beetle. The truth is Gregor had put himself into a position of demise long ago. Over the years, he had worked himself into both physical and mental exhaustion. Gregor was the sole provider, and eventually his family grew less appreciative of him. His relationship with his family had gone south. They were no longer as close, and it were asRead MoreThe Metamorphosis Kafka Analysis959 Words   |  4 PagesThe Metamorphosis: Fiction German novelist, Franz Kafka is widely regarded for his work, The Metamorphosis (1915), in which he fuses elements of fantasy and realism. Throughout the narrative Kafka effortlessly conveys several examples of fiction that appeal to me. While reading, at moments I was compelled to feel sad, satisfied or even utterly shocked. There are always elements in a novel that we, the readers, deem acceptable or unacceptable in relation to how it makes us feel, how we relate andRead MoreMetamorphosis Analysis1761 Words   |  8 PagesFranz Kafkas The Metamorphosis is so strikingly absurd that it has engendered countless essays dissecting every possible rational and irrational aspect of the book. One such essay is entitled Kafkas Obscurity by Ralph Freedman in which he delves down into the pages of The Metamorphosis and ferrets out the esoteric aspects of Kafkas writing. Freedman postulates that Gregor Samsa progresses through several transformations: a transformation of spatial relations, a t ransformation of time, and a

The Success Of A Company - 1706 Words

An operational arrange is significant to the success of a company. A well-designed structure arrange may be a roadmap for folks to perform the responsibilities expeditiously at intervals the organization. The operational arrange identifies the following: what task should be completed, the personnel accountable for finishing same task, the timeframe or point for finishing a task, and also the price associated to finish work. Select Few may be a staffing firm placed in sharer, Georgia. The corporate provides work force solutions for many businesses within the Savannah/Hilton Head space. Services embrace however not restricted to temporary staffing, temporary-to-hire, and direct rent services. The corporate operates underneath the leadership of a CEO. The decision-making method involves all levels of management, however the CEO has the authority to form the ultimate call for the organization. Organization has some one hundred twenty five workers that job along to deliver exceptional service to customers. Within the close to future, few would really like to expand operations by gap a replacement workplace in Columbus, South geographic area. Opening a second location may be essential element of our continuing success. To confirm that we ve the human resources, funds and avoid risk, we are going to prepare associate operational arrange. Below is that the company s structure chart with a short description for every position. Organizational chart The following shows anShow MoreRelatedThe Success Of A Company1706 Words   |  7 Pagesn operational arrange is significant to the success of a company. A well-designed structure arrange may be a roadmap for folks to perform the responsibilities expeditiously at intervals the organization. The operational arrange identifies the following: what task should be completed, the personnel accountable for finishing same task, the timeframe or point for finishing a task, and also the price associated to finish work. Select Few may be a staffing firm placed in sharer, Georgia. The corporateRead MoreThe Success Of A Company943 Words   |  4 Pages For rapid growth of a company, there is a need for good decision making on the issues such as the culture of the business, staff hiring and spread of entrepreneurial culture among others. During his lecture, the CEO of the BOX Company, he reveals that the culture of the firm in all branches is essential to the success of the business. Such culture includes hardworking, accountability, rapid-acting and collaborative culture. However for one reason or the other, CEO and managers may find themselvesRead MoreThe Success Of A Company1707 Words   |  7 Pages Introduction An operational arrange is significant to the success of a company. A well-designed structure arrange may be a roadmap for folks to perform the responsibilities expeditiously at intervals the organization. The operational arrange identifies the following: what task should be completed, the personnel accountable for finishing same task, the timeframe or point for finishing a task, and also the price associated to finish work. Select Few may be a staffing firm placed in sharer, GeorgiaRead MoreThe Success Of A Company1169 Words   |  5 PagesThe success of a company relies greatly upon proper marketing. A company must have a proper mix of all elements and marketing efforts in order to produce desirable sales results. Product is one of the components used in the marketing mix to attract a company’s target market. In relation to the marketing mix product is defined as, an object or a service that is mass produced or manufactured on a large scale with specific volume of units. Determining the product or service and who it will be producedRead MoreThe Success Of A Company1967 Words   |  8 Pagesacknowledged as being successful. This paper is focusing on what success is for a company, the different areas that a company can achieve success, regarding the goals that are set, and through Coca – Cola‘s sustainability report will try to demonstrate which and how performance indicators are us ed to form a successful organisation. DEFINE SUCCESS To define or measure success, firstly the organisational purpose must be decided. The purpose of a company is not always to become more profitable. Profit providesRead MoreThe Success Of A Company2409 Words   |  10 PagesPrior to 2003, Google was an unprofitable company that was looking for a stable revenue source. In 2003, Google launched Google AdWords, which is a program that allows businesses to advertise to people who search for things on Google.com. 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Each analysis supplies adequate information for the company to make modifications to better serve their target market. A firm addressing the strengths and weaknessesRead MoreDiversity For Success Of The Company1036 Words   |  5 Pagesdiversity is critical. Therefore, based on the extensive information offered touching on diversity in the workplace, I will be utilizing the book to draw on the ways the managers of an organization ought to handle the issue of diversity for success of the company. The article authored by Cox, bearing the recent trends in business globally, together with gender and ethnic diversity, which is on the rise, and forcing the managers to value of cultural differences. The article provides the essence of

Male Gaze in Vertigo free essay sample

Section I Images of Women in Film Dr. Judith Lancioni 07, February 2012 Male Gaze in Vertigo Several film theorists have used a variety of tactics and view points to analyze feature films since their inception. One of the most prominent theorists of those that analyze films from a feminist perspective is Laura Mulvey. Mulvey is famous for her essay â€Å"Visual Pleasure and Narrative Cinema,† which presents an array of theories involving the treatment of women in films. Arguably the most notable idea presented in Mulvey’s work is the existence of the â€Å"male gaze† in films. This essay will examine Mulvey’s theory of the male gaze in relation to Alfred Hitchcock’s film, Vertigo. Vertigo does not fit the criteria of a film that embodies Mulvey’s â€Å"male gaze† because of three key elements, the presentation of the Midge character, the flashback scene, and the conscious submission of Judy’s character to the wishes of Scottie. Before these elements of the film can be related to the â€Å"male gaze,† it is imperative to understand the theory behind the gaze according to Laura Mulvey. The male gaze is a theory which states that most films are shown from the point of view of a white, middle-class male. That includes the complete objectification of women into sex objects. This includes scenes that accentuate the curves of a woman’s body, or focus heavily on her breasts. Women are also seen as figures that rely on the man to get by in the male gaze, which means they are void of all qualities which could â€Å"castrate† the male or leave him in a situation where he does not have the power in the relationship between them. It also stays out of the women’s point of view and does not reveal her thoughts or perceptions in relation to any of the male’s actions, the gaze purports that the films focus on the male and his point of view, while merely objectifying the women. Now that the male gaze has been sufficiently explained, it can be clarified how the aforementioned elements contained in Alfred Hitchcock’s Vertigo do not comply with Mulvey’s theory. The first element to examine within the film is the presentation of Barbara Bel Geddes’ character, Midge Wood. Midge is not presented as a sexual object for Scottie in any way. In actuality, the male gaze may be somewhat satirized in this film by the fact that Midge designs brasseries for a living, yet she is not a sexual exploit or sexually driven at all in this film. Midge also contradicts the male gaze because she is placed in a position of power over Scottie, as he goes to her to deal with his vulnerabilities regarding acrophobia in the beginning of the film. Midge’s position of power over Scottie is further affirmed as she refers to herself as â€Å"mother† multiple times in the film. An example is seen when Scottie mentions seeming lost in the mental hospital and Midge replies â€Å"You’re not lost, Mothers here. † Scottie’s acceptance of this represents a castration affect not typical to the male gaze, as well as the extremely atypical acceptance of a female in power in a film by a lead male. This presentation of Midge in Vertigo demonstrates a variance from Mulvey’s view of female characters in accordance with the male gaze. Another scene in the movie does this by allowing us into the mind of a female character and giving us information before even Scottie obtains it. The aforementioned scene is a flashback that occurs after Scottie’s first encounter with Judy in her apartment. During this flashback, the viewer is exposed to Judy’s actual thought process and frame of mind. The viewer is provided with key information, the fact that Judy is Madeleine, which even Scottie does not yet know. This occurrence is unique because it creates a dichotomy with the male gaze, since Judy is much more than an object of sexual desire. Judy becomes an active part of the â€Å"lens† through which the viewer sees the film, making it almost transcend into a female gaze for this brief period. This one scene is a clear example which shows the male gaze does not remain constantly present throughout this film. The character of Judy herself can easily represent the stereotype that the male gaze portrays for women in film. She is changed by Scottie throughout the second half of the film to resemble Madeleine, which feeds Scottie’s obsession and objectifies her. This change, however, can also be used to show a gap in the male gaze within the film due to one line uttered by Judy at the end of the film. When Judy and Scottie arrive at the top of the church and he confronts her, Judy says â€Å"I wanted you to change me because†¦Ã¢â‚¬  The key part of this statement is Judy’s assertion that she allowed Scottie to change her. If this situation was to remain typical of the male gaze, she would simply have changed because Scottie was in control. It would have been what he wished and it would have happened without a defense or explanation because she would simply be an object for his pleasure. Judy stating that she allowed the change to happen for a reason shatters that idea. Her suggestion that she allowed the changes to occur for her benefit actually puts her in a position of power. Although it may have seemed as though Scottie was changing her and getting his every wish, Judy claims that she submitted to this changes willingly, because she wanted him to know who she was. If the viewer assumes this claim is true, then Judy manipulated Scottie and played his own obsession against him. This does not fall within the scope of Mulvey’s male gaze, as that would see the female manipulated by the male without retort or reasoning. Laura Mulvey’s ideas and rationales put forth in her theory of the male gaze are widely accepted and referenced when studying the roles of women in film. However, the gaze cannot be a blanket theory applied to all films, as some simply do not fit the criteria it lays forth. The presentation of Midge, the flashback scene, and the conscious submission of Judy’s character to the wishes of Scottie illustrate that Alfred Hitchcock’s Vertigo is one of those films.